You may want your cosmetics logo to reflect the glamorous appearance your customers seek. They want to look gorgeous, even ravishing! Perhaps your cosmetics product line includes skin basics like foundation colors, blushes and other skin crèmes and powders, even a touch of glitter. Your logo should represent your entire line, or your best known product.

Cosmetics logos aimed at end-use customers (i.e., selling to the public) may look different from a logo selling primarily to the trade, that is, to licensed cosmetologists, cosmeticians and beauticians. These professionals bring a different attitude to the purchase of cosmetics.

Some cosmetics businesses focus on all-natural products, made entirely without artificial ingredients, especially petroleum based chemicals. Some companies go further, insisting that their cosmetics contain only organic ingredients — substances grown or produced without pesticides or genetically engineered plant materials. And some cosmetics advertise that they are “cruelty free,” produced without animal testing, an increasingly popular category. If your cosmetics business adheres to one or more of these special categories, then your logo might reflect this specialty. After all, that special quality is what will attract customers to you!

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